Physical Web Association Update

The purpose of Physical Web Association (PHWA) is to drive continued use of Google Eddystone and proximity-based content using Bluetooth beacons, currently by providing easy-to-use mobile applications for detecting such beacons and showing content based on the URL reported by beacons.

On top of that PHWA partners provide beacons, content solutions etc.

Specifically Abiro provides CliqTags that serves as a content management system for Physical Web, where features like very short loading times, simplicity to create many sites, mobile-optimized navigation etc make use with Physical Web seamless. This can be complemented by QR codes, NFC tags etc for the same content.