Google Eddystone

Google Eddystone provides a new take on beacons, with support for sending URLs (links) instead of just an ID. This means an Eddystone-compatible beacon could directly address content at CliqTags without any additional app, similar to how Android handles NFC already.

Google Developers Blog – Lighting the way with BLE beacons

We will follow up when we know more.

 

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