Spendings for B2B marketing in 2014

”Taken as a whole, this survey indicates that marketers will increase efforts on content marketing (online) and targeted one-to-one (online and offline) communications over traditional, mass-market media in the coming year.” How B2B Marketers Will Spend Their Budgets In 2014 – Business 2 Community There’s reason to believe also B2C marketing will follow these trends.