The answer is that we don’t quite know yet, as no detailed information has been published, but CliqTags seems like a good fit for providing context-based information within shops, exhibits, on the street etc, where iBeacon beacons (if now that’s the right term) provide the trigger to show information. It seems that a specific app Läs mer om Can iBeacon be used with CliqTags?[…]

AKQA Chairman Tom Bedecarre on the future of mobile advertising A few highlights relating to CliqTags: “Mobile is central to all marketing.” “You have to have a website that is optimized for mobile devices…” “And there’s a growing expectation that experiences in retail operations, kiosks, in airports and elsewhere will be digital experiences.”