Physical Web Association Update

The purpose of Physical Web Association (PHWA) is to drive continued use of Google Eddystone and proximity-based content using Bluetooth beacons, currently by providing easy-to-use mobile applications for detecting such beacons and showing content based on the URL reported by beacons. On top of that PHWA partners provide beacons, content solutions etc. Specifically Abiro provides Read more about Physical Web Association Update[…]

QR code ideas

Here are a few ideas for professional use of CliqTags QR codes and sites: Print them on ads so that customers can get more information and register interest for products and services. Print them on a sign that can be viewed (and scanned) from the outside of your shop for offerings, menu, contact info etc. Read more about QR code ideas[…]

Proximity marketing to bloom this year?

There have been many attempts at proximity marketing over time, initially by sending information as contacts over Bluetooth to mobile phones. Nowadays much more suited technologies for this are beacons and geofencing, where it is easier to discriminate what information customers will interact with, provided mobile apps for the purpose provide such screening and granularity. Read more about Proximity marketing to bloom this year?[…]

CliqTags - Engaging Mobile Campaign Sites

E-mail queueing

E-mails generated from mobile forms, registration etc are now queued, to improve responsiveness. The queue is checked each minute, so it can take that long before a message is sent. It’s prepared for queueing SMS’s as well, but it’s not used for that yet.