Physical Web Association Update

The purpose of Physical Web Association (PHWA) is to drive continued use of Google Eddystone and proximity-based content using Bluetooth beacons, currently by providing easy-to-use mobile applications for detecting such beacons and showing content based on the URL reported by beacons. On top of that PHWA partners provide beacons, content solutions etc. Specifically Abiro provides Read more about Physical Web Association Update[…]

Improved snappiness and compatibility

Update: See a performance demo at the end. We’ve run through a number of of Web content tests, and made improvements wherever needed to reach 100% compliance. Rendering of multi-column buttons has been fundamentally changed, and accessibility has been improved by using assigned tags for header, main and footer, among other things. We also updated Read more about Improved snappiness and compatibility[…]

Proximity marketing to bloom this year?

There have been many attempts at proximity marketing over time, initially by sending information as contacts over Bluetooth to mobile phones. Nowadays much more suited technologies for this are beacons and geofencing, where it is easier to discriminate what information customers will interact with, provided mobile apps for the purpose provide such screening and granularity. Read more about Proximity marketing to bloom this year?[…]