Based on this QR code from a “pasta in a cup” from Knorr: Pros Using plain black on white without embellishments, to maximize readability and user recognition. Explained what is “behind” the QR code, but not the actual intention with it (a la bait and switch). See below. Cons Pixels/modules are quite small, at the Read more about Commenting on a specific use of a QR code[…]
For the longest time there’s been no native support for NFC tags in iOS, but from iOS version 14 and from iPhone 7 you can now read NFC tags, and iOS will act on the content, e.g. URLs. That way you can write a CliqTags URL to an NFC tag and have users read the Read more about Support for NFC tags in iOS[…]
As QR codes are mostly used with mobile phones, this is an example of bad use of them for information access. The QR code The QR code was on a napkin holder: It doesn’t say outright what the QR code is for, but it’s implied from a URL mentioned in the nearby text that Read more about How not to use QR codes for information[…]
Here’s another take on smartphone status and trends for 2020: InternetAdvisor – Smartphone Statistics in 2020: Everything in Your Pocket ~3.5B users (of a total 0f 4.8B mobile phone users) of smartphones worldwide. There are lots of details here, so dig in. My thoughts: Smartphones are no longer considered special phones, but rather perfectly normal Read more about More smartphone stats[…]
Here’s a guest post by Jodie Manners at UK Web Host Review, that’s in line with Abiro’s view of the market and the demographics that CliqTags address, and it’s a good read. Why You Should Care About Mobile Marketing In 2020 The data on smartphone use is in! And it suggests that almost half the Read more about Smartphone stats 2020[…]
We’ve written a new FAQ about Use Cases for Physical Web, that you might find interesting.
The purpose of Physical Web Association (PHWA) is to drive continued use of Google Eddystone and proximity-based content using Bluetooth beacons, currently by providing easy-to-use mobile applications for detecting such beacons and showing content based on the URL reported by beacons. On top of that PHWA partners provide beacons, content solutions etc. Specifically Abiro provides Read more about Physical Web Association Update[…]
Android phones have for a long time supported reading NFC tags to launch a browser to the site contained in the tag, and that’s been used successfully with CliqTags sites in the past. Also tags with text have been supported. With iPhone 7 and iOS 11 there was also support for reading NFC, but that Read more about The state of NFC[…]
Update: See a performance demo at the end. We’ve run through a number of of Web content tests, and made improvements wherever needed to reach 100% compliance. Rendering of multi-column buttons has been fundamentally changed, and accessibility has been improved by using assigned tags for header, main and footer, among other things. We also updated Read more about Improved snappiness and compatibility[…]
See Abiro joins Physical Web Association at Abiro for more information.