Based on this QR code from a “pasta in a cup” from Knorr: Pros Using plain black on white without embellishments, to maximize readability and user recognition. Explained what is “behind” the QR code, but not the actual intention with it (a la bait and switch). See below. Cons Pixels/modules are quite small, at the Read more about Commenting on a specific use of a QR code[…]

For the longest time there’s been no native support for NFC tags in iOS, but from iOS version 14 and from iPhone 7 you can now read NFC tags, and iOS will act on the content, e.g. URLs. That way you can write a CliqTags URL to an NFC tag and have users read the Read more about Support for NFC tags in iOS[…]

As QR codes are mostly used with mobile phones, this is an example of bad use of them for information access. The QR code The QR code was on a napkin holder:   It doesn’t say outright what the QR code is for, but it’s implied from a URL mentioned in the nearby text that Read more about How not to use QR codes for information[…]

Here’s another take on smartphone status and trends for 2020: InternetAdvisor – Smartphone Statistics in 2020: Everything in Your Pocket ~3.5B users (of a total 0f 4.8B mobile phone users) of smartphones worldwide. There are lots of details here, so dig in. My thoughts: Smartphones are no longer considered special phones, but rather perfectly normal Read more about More smartphone stats[…]

Here’s a guest post by Jodie Manners at UK Web Host Review, that’s in line with Abiro’s view of the market and the demographics that CliqTags address, and it’s a good read. Why You Should Care About Mobile Marketing In 2020 The data on smartphone use is in! And it suggests that almost half the Read more about Smartphone stats 2020[…]