Based on this QR code from a “pasta in a cup” from Knorr: Pros Using plain black on white without embellishments, to maximize readability and user recognition. Explained what is “behind” the QR code, but not the actual intention with it (a la bait and switch). See below. Cons Pixels/modules are quite small, at the Read more about Commenting on a specific use of a QR code[…]