We’ve written a new FAQ about Use Cases for Physical Web, that you might find interesting.

The purpose of Physical Web Association (PHWA) is to drive continued use of Google Eddystone and proximity-based content using Bluetooth beacons, currently by providing easy-to-use mobile applications for detecting such beacons and showing content based on the URL reported by beacons. On top of that PHWA partners provide beacons, content solutions etc. Specifically Abiro provides Read more about Physical Web Association Update[…]