Giving access to multi-language information about SM Hotel and its surroundings.
Olympics accommodations QR codes offer visitors convenient tourism information
Olympic Prep Continues with QR Code Installation at Lodgings Near PyeongChang
It seems there’s only one site and only one entry point to that site, so that should mean all QR codes are the same, except for a possible tracking code.
Sadly, they forgot a URL in a QR code must begin with http: or https:, so not all QR code readers treat it as such.