If you are interested in the possibilities of beacons, e.g. to inform visitors and customers at your locations without them having to scan or tap anything, but are intimidated by the fact that a special app is needed, look no further than Eddystone-URL.
This FAQ goes through what Eddystone is and what the combination of Eddystone-URL and CliqTags can bring: Using Eddystone beacons with CliqTags