From the e-mail about the report:
Consumers now expect to be served through their channel of choice – and this is increasingly, mobile.
To give a 2016 update on how brands are tackling mobile, we surveyed over 100 senior mobile executives from industries including retail, travel and finance. They shared on:
- Their challenges experienced with advertising on mobile
- If they are developing for wearables platforms
- Their mobile marketing budget and future projections
- Which mobile tools they’re investing more in: mobile analytics or cyber security?
Get the results of the survey in an easily digestible infographic: http://1.openmobilemedia.com/LP=11947