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Open Mobile Media about the mobile marketing channel

From the e-mail about the report:

Consumers now expect to be served through their channel of choice – and this is increasingly, mobile.

To give a 2016 update on how brands are tackling mobile, we surveyed over 100 senior mobile executives from industries including retail, travel and finance. They shared on:

  • Their challenges experienced with advertising on mobile
  • If they are developing for wearables platforms
  • Their mobile marketing budget and future projections
  • Which mobile tools they’re investing more in: mobile analytics or cyber security?

Get the results of the survey in an easily digestible infographic: