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Public beacons, the way to go?

Recently I wrote about SITA that provides public beacons at airports.

Now Ströer (via Favendo) has similar plans, with ~50k beacons across Germany that can be used for information and advertising.

Proximity Directory – Nationwide beacon infrastructure in Germany

It seems to be based on iBeacon throughout.

Great for providers of services (like CliqTags) to not have to install their own beacons.