April 2016

I’ve finally had time to check out Eddystone-URL, that is covered by the Physical Web concept, in real life. A few impressions and thoughts: Pros… Read More »Evaluating Eddystone

Here’s Proxbook’s latest report on the market status for proximity marketing, with focus on beacons and retail. The use cases provide interesting examples of what… Read More »Proxbook on beacons in retail

This seminar was held at Media Evolution Center in Malmö, Sweden, 2016-04-07. It was split up in two sections, with an interlude with pizza, beer… Read More »Seminar about beacons and PhoneGap

Recently I wrote about SITA that provides public beacons at airports. Now Ströer (via Favendo) has similar plans, with ~50k beacons across Germany that can… Read More »Public beacons, the way to go?