I’ve finally had time to check out Eddystone-URL, that is covered by the Physical Web concept, in real life. A few impressions and thoughts: Pros You don’t need your own app for detecting and using Physical Web. This is no doubt the key argument, and might therefore overshadow both iBeacon and Eddystone-UID for many use Read more about Evalutating Eddystone[…]

Here’s Proxbook’s latest report on the market status for proximity marketing, with focus on beacons and retail. The use cases provide interesting examples of what to use beacons for. Proximity Marketing in Retail – Q1 2016 Report

This seminar was held at Media Evolution Center in Malmö, Sweden, 2016-04-07. It was split up in two sections, with an interlude with pizza, beer and a beacon treasure hunt. This video shows how the Beacon Hunt app works (with speech!):

Recently I wrote about SITA that provides public beacons at airports. Now Ströer (via Favendo) has similar plans, with ~50k beacons across Germany that can be used for information and advertising. Proximity Directory – Nationwide beacon infrastructure in Germany It seems to be based on iBeacon throughout. Great for providers of services (like CliqTags) to Read more about Public beacons, the way to go?[…]