Not saying there’s an explosive growth, but use is growing all the same. Structural Graphics – Death of QR Codes Is Greatly Exaggerated “Among the most common uses for QR Codes are accessing coupons, downloading mobile apps, and accessing product information.” There’s yet no really practical substitute for print, except possibly image recognition, that so Read more about QR codes are not dead yet[…]

We now have access to a directory of iBeacon-compatible beacons installed at airports in USA. This can be used as a quick way to establish a mobile information presence at airports without need for taking the cost of, or installing and maintaining, any beacon hardware on your own. Generally, each airport uses its own UUID, Read more about Beacons at airports[…]

Update 2016-01-14: See the end for responses I got from SmartLabel regarding the content aspect. SmartLabel is an initiative by Grocery Manufacturers Association to provide extra information for over-the-counter/grocery products, accessed via QR codes. Content is of course adapted to reading on mobile phones. This is the kind of long term use that QR codes need Read more about SmartLabel, comeback for QR codes in retail?[…]