Moment marketing applies market messages when it’s most relevant, by being planned beforehand. In the UK, Real-Time Marketing Moves to Moment Marketing CliqTags’ ability to schedule market communication in advance comes in handy for this. Also, preparing content and then manually activating at the right moment is easy to do with CliqTags.
Recent responses at Quora, written by yours truly, on the use of QR codes: Why do people hate QR codes? Are QR codes dead?