Beacons and digital signage

About why beacons and digital signage fit well together. In a simple way, what’s shown on the screen could be moved over to the phone, but there are also other possibilities.

encircle.io – Why Beacon Technology & Digital Signage Are A Perfect Fit

The world of proximity engagement is becoming increasingly lucrative and proven, with Business Insider Intelligence recently estimating a 10x growth rate in-store retail sales influenced by beacon trigger messages, taking it from $4.1 billion in 2015 to $44.4 billion in 2016.

Beacons present the most compelling opportunities for digital signage. Signage software can easily couple with beacons to deliver dynamic, interactive experiences for customers visiting retail space.