About why beacons and digital signage fit well together. In a simple way, what’s shown on the screen could be moved over to the phone, but there are also other possibilities.
The world of proximity engagement is becoming increasingly lucrative and proven, with Business Insider Intelligence recently estimating a 10x growth rate in-store retail sales influenced by beacon trigger messages, taking it from $4.1 billion in 2015 to $44.4 billion in 2016.
Beacons present the most compelling opportunities for digital signage. Signage software can easily couple with beacons to deliver dynamic, interactive experiences for customers visiting retail space.