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Beacons on the bus

A great scenario for beacons: The daily commute, where there’s ample time to get informed about offerings, events, news etc, based on where the bus or train is heading.

Beacons installed on 500 London buses by Exterion Media

Instead of filling the free surfaces with ads, they show up in the phone instead, making it much easier to update over time and to combine with entertainment and information.