How to avoid beacon deployment mishaps

5 Common Beacon Marketing Challenges you can Easily Solve How we solve the mentioned points: Poor User Experience on Beacon-enabled Apps By default messages don’t pop up, but instead consumers can choose what to view based on a teaser text or picture. It’s all presented via a flat “smorgasboard” via a generic (yet brandable) app, Read more about How to avoid beacon deployment mishaps[…]

2015, the year of beacons?

Primarily the largest (including malls?) and the smallest are looking at deployment. 37% of Large Retailers to Deploy Beacons This Year “The IHL study was based on an online survey of more than 100 executives at retailers in the categories of mass merchants, specialty and department stores, food and drug and hospitality.”