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Arguments for iBeacon

iBeacon, You Beacon, We all Beacon. | AWG Marketing

A few highlights:

“The ability to customize the technology to fit your needs is a plus as well. Being able to notify customers on a micro-level about specific products or a macro-level about store-wide deals gives you flexibility.”

“77 percent of consumers in a study from Swirl Network say they would share location information in exchange for something of value. Consumers also said they’re willing to read the shopping-related alerts they get on their phone, with 81 percent reading them “most of the time.””