It’s all up to an app and an associated service (e.g. CliqTags Spotter and CliqTags) to make sense of the beacons detected.
We see retail and events as the main sources of revenue for the short term, but there are many other uses of beacons and CliqTags.
To name a few: conferences (provided via MM3, using CliqTags as a backbone), festivals, venue information at airports and bus/train stations, museums, walking trips, points of interest etc.
CliqTags Spotter is available for customer evaluations. The initial app will be CliqTags-branded and tied to a few UUIDs. We’d be happy to make private-branded versions, possibly with other functionality as well.