There are many uses for beacons, but retail is a key business that could gain real and early benefits in terms of increased sales and loyalty, and hence revenue.
Thanks to Beacons, if you pass by a store you’ve visited or might like to visit, you’ll get a notification on your smartphone alerting you to the store, or perhaps a special discount they’re offering.
By the end of 2016, beacons are expected to exist in most retail locations, especially as more merchants learn how context-sensitive ads can help grow their business.
People decide if they want to get the beacon notifications, which is comforting. I hope that will not change. Otherwise use of beacons risks being shunned. What communication is done will also affect customers’ interest in caring.
We see beacons and what they entail as a great fit for CliqTags, as so much is already in place for coupons, product information, offerings, surveys, sweepstakes etc.
More news about beacons, also from Business Insider (a great online magazine by the way):
For more on beacons in terms of CliqTags, please see: