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Mobiles are different from PCs

It can be said again: Content to be displayed on mobile phones needs to be adapted for that purpose.

Don’t do like this:

What they did wrong:

  • There’s no stated reason for reading the QR Code, except a rather open statement about finding inspiration.
  • The QR Code leads to their existing PC site.
  • There’s nothing there catering specifically to the mobile on-the-move customer.