This is an example of how not to do, with pointers to recommended changes. It’s a poster for the new location game Ingress. The poster doesn’t explain concretely what this is about and why the QR Code should be read. It’s written as a teaser, but for what? The Ingress logo and name should have Read more about How not to use QR Codes[…]

How to Grab Mobile Marketing’s Low-Hanging Fruit While Avoiding the Bad Apples – Part 1 Some of the more interesting findings: Americans and Europeans spend at least 2 hours a day looking at their mobile screens 57% of people will NOT recommend a company with a bad mobile website 85% of users prefer native mobile Read more about Incite about the state of mobile marketing[…]

Here’s a new FAQ for your viewing pleasure: How do I utilize CliqTags for banner ads?