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Google on mobile sites

google_logo_41Google – What Users Want Most from Mobile Sites Today

A few highlights:

“this study found that 96% of consumers have encountered sites that weren’t designed with mobile in mind. It also found that when it happens, it can be bad for business—48% reported feeling frustrated and annoyed.”

“61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site”