Most of the information is generic, but of course biased towards use of CliqTags. How do I create an effective mobile campaign? Feel free to tell about your own experiences from running mobile campaigns (both hits and misses), and also ask about other aspects of a mobile campaign, that we might complement with.
Google – What Users Want Most from Mobile Sites Today A few highlights: “this study found that 96% of consumers have encountered sites that weren’t designed with mobile in mind. It also found that when it happens, it can be bad for business—48% reported feeling frustrated and annoyed.” “61% of users said that if they Read more about Google on mobile sites[…]
If you want this report in English you can order it directly from IAB Mobile via Anders Börde, anders.borde@iabsverige.se.
While migrating the server we also made a few improvements. Here are the major changes. Information portal English is now the default language. Swedish will be selected automatically if the browser is set for that, but not otherwise. Administration portal The display of statistics as charts has been vastly improved, with nicer looking charts of Read more about New and improved[…]
CliqTags was today moved to a faster server, so we hope for a quicker response for both administrators and users.
As the quotes are in Swedish, I chose to use Google Translate instead of a manual translation. I hope it’s still comprehensible. Interesting points from the Mobile Marketing 360 report
Brief but interesting article about how to use QR Codes for marketing: Forbes – You’re Likely Using QR Codes Wrong, And Here’s Why “This most often means you should have some form of a responsive, mobile experience for it” – Yup, makes sense. “If any QR code had text that read, “Scan now for free Read more about How to use QR Codes[…]
BBC – Mercedes-Benz adds QR codes to save car crash victims Reading a code takes the user to instructional information. Mashable – QR Codes A news mash-up about QR Codes (not surprisingly). People Actually Use QR Codes (In China) Certainly not just in China, but interesting growth. Note the use for passcodes. Europe and USA Read more about Recent news about QR Codes[…]
It’s about the Swedish market and in Swedish, but I’ve linked to the information in English (via Google Translate), as this is likely to apply to other markets as well. IAB Mobile – Mobile is a question of competitiveness Commentary: Sweden’s first comprehensive report on mobile marketing If you are fluent in Swedish, you better Read more about New report about mobile marketing[…]
Recently we added the following to CliqTags, with the intent to improve both the user experience of the mobile sites and the customer experience of the administration portal. Mobile Pages Pictures, videos and maps are scaled to fit the screen of all types of mobile devices, including tablets. Possible margins/borders on the pages will be Read more about New features[…]