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The state of QR Code use

ComScore released an interesting and detailed report last year about the use of QR Codes. Here are a few extracts and comments on the report.

QR Code Statistics – Smart Insights Digital Marketing Advicec

A few interesting points:

  • QR Code use doubled in Europe in one year
  • People in working age dominate use
  • Most QR Codes are read at home (likely from direct marketing material)
  • Magazines, product packaging, Web sites, posters dominate as bearers