ComScore released an interesting and detailed report last year about the use of QR Codes. Here are a few extracts and comments on the report.
QR Code Statistics – Smart Insights Digital Marketing Advicec
A few interesting points:
- QR Code use doubled in Europe in one year
- People in working age dominate use
- Most QR Codes are read at home (likely from direct marketing material)
- Magazines, product packaging, Web sites, posters dominate as bearers