Interesting findings in the latest Proxbook report, this time about Proximity Marketing in Airports & Transportation: “Airport Location Sensors Provide New Advertising Potential” “Nearly 90 percent… Läs mer »New report from Proxbook
En ny presentation har publicerats med konkreta och utvärderade exempel på vad man kan använda CliqTags till: Den är också publicerad på Dokument och media
A few newer public use cases for QR codes, that might provide some ideas for how to use CliqTags in similar ways: Tourist QR codes… Läs mer »Use cases for QR codes
Här är ett CliqTags-koncept som ger åtkomst till mobilanpassad information via QR-koder, beacons och geofencing.
From the e-mail about the report: Consumers now expect to be served through their channel of choice – and this is increasingly, mobile. To give… Läs mer »Open Mobile Media about the mobile marketing channel
CliqTags Store är översatt till svenska för enklare användning.
I’ve finally had time to check out Eddystone-URL, that is covered by the Physical Web concept, in real life. A few impressions and thoughts: Pros… Läs mer »Evaluating Eddystone
Here’s Proxbook’s latest report on the market status for proximity marketing, with focus on beacons and retail. The use cases provide interesting examples of what… Läs mer »Proxbook on beacons in retail
This seminar was held at Media Evolution Center in Malmö, Sweden, 2016-04-07. It was split up in two sections, with an interlude with pizza, beer… Läs mer »Seminar about beacons and PhoneGap
Recently I wrote about SITA that provides public beacons at airports. Now Ströer (via Favendo) has similar plans, with ~50k beacons across Germany that can… Läs mer »Public beacons, the way to go?