There’s a lot of buzz about Eddystone and you can already use Eddystone beacons with CliqTags, provided you use Eddystone-URL (supported by Chrome).
We are looking at adding Eddystone-UID (similar to iBeacon) and Eddystone-TLM (beacon status) to Beacon Reader. More about this later.
More information about Eddystone from Google