It’s all up to an app and an associated service (e.g. CliqTags Beacon Reader and CliqTags) to make sense of the beacons detected.
We see retail and events as the main sources of revenue for the short term, but there are many other uses of beacons and CliqTags.
To name a few: conferences (provided via MM3, using CliqTags as a backbone), festivals, venue information at airports and bus/train stations, museums, walking trips, points of interest etc.
We are right now working on releasing CliqTags Beacon Reader on App Store and Google Play. It should be out latest end of February, mostly depending on Apple’s approval process. The initial app will be CliqTags-branded and tied to one or a few UUIDs. We’d be happy to make private-branded versions, possibly with other functionality as well.